Play Video
Films
Produced a flagship film asking members of the PRI as well as the general public to deepen their commitment to responsible investment, along with additional branded versions for members that requested them
A CHALLENGE FOR THE NEXT DECADE
(UN)PRI
The Principles for Responsible Investment (PRI) is an investor initiative in partnership with UNEP Finance Initiative
and the UN Global Compact
Brief
Create a video marketing campaign to support the 10 year anniversary of the launch of the PRI’s launch and to outline the key objectives and increase awareness about the Principles
Strategy
Explain the importance of growing investor interest in sustainable finance and in environmental, social and governance issues (ESG), focused on the next decade
Digital​
Created PPC campaigns on Twitter and LinkedIn which focused on both existing and new potential asset owners, investment managers and service provider signatories
Measured Impact
5,000+ views by senior investment management teams
Hundreds of new Twitter + LinkedIn followers
Increased awareness + enquiries from non-signatories