Films
Multiple films including thought leadership, news and insights in the Consumer, Financial Services + Technology sectors
Build Awareness in your Addressable market
Permira
Permira is a global private equity firm that advises funds with total committed capital of over €77 billion
Brief
Create a campaign that distributes content to the management teams of companies in the online, technology and digital sectors, and connecting them to Permira
Strategy
Permira sponsors NOAH, a leading conference focused on the consumer-tech ecosystem. This sponsorship was leveraged as a focal point to help build the network and improve awareness
Digital
Distributed original content through Twitter and LinkedIn to the management teams of companies in the identified sectors, driving them to the website to subscribe to future content or meet at subsequent NOAH events
Measured Impact
20+ meetings requests, many from addressable market
One business added to investment pipeline
Multiple new followers across Twitter and LinkedIn, and an increase in newsletter subscriptions