GROWING ORGANIC TRAFFIC WITH YOUTUBE + GOOGLE

INVEST EUROPE

Invest Europe, formerly known as EVCA, represents the private equity community across Europe

Brief

Create a video marketing campaign to explain how private equity works in a simple and easy to understand way using animation

Strategy

Use YouTube as a search engine tool to build awareness and drive traffic through Google, simultaneously launching the campaign through Invest Europe’s members

Play Video

Films

Created a film called “How Private Equity Works”, using the analogy of a box going through a factory on an assembly line, to explain the various ways private equity can impact a business at various stages

Digital

Optimised content for search on both Google and YouTube and distributed through the membership network for launch

Measured Impact

200,000+ views on YouTube

Was No.2 in Google for “Private Equity” search term worldwide

Boosted organic traffic by 4,000+ visits monthly