At the end of 2020, we made the decision to refine our focus to raising and deploying capital for private markets. Drawing on over 6 years’ experience working with direct investment firms, all resources will now be put towards further developing our specialist approach for digital fundraising and origination – connecting GPs with new LPs, advisers, management teams and talent.
We build frameworks around addressable markets and focus on value over volume, precisely selecting the organisations and individuals that matter the most.
Working closely with our clients, we establish the audiences and outcomes to target and design user journeys and experiences to help achieve them. We ensure that online channels and platforms are configured correctly and capture the right data.
Our techniques allow us to map out current and potential LP targets digitally, giving visibility on how everything is connected; reaching pension funds, family offices, sovereign wealth funds or intermediaries.
We have the ability to connect with management teams of portfolio companies that fit our clients’ fund strategies; creating a coverage system for advisers to ensure that they are front of mind for the best opportunities.
Using social listening tools, we perform comprehensive due diligence on individuals and organisations and monitor the sentiment and volume of conversations for existing portfolio companies.
If you’re interested in finding out more about our Raise + Deploy services, please speak to a member of our team.