London, October 13th 2026: Burway, the private markets strategy and communications specialist, has partnered with 52 Partners, the dedicated private markets video production partner, bringing together strategic communications and distinctive visual storytelling to help private markets firms communicate more effectively across an increasingly complex range of channels and audiences.
The partnership combines Burway’s expertise in strategy, positioning, narrative and communications with 52 Partners’; sector expertise and specialist film production capabilities.
As communications become increasingly multi-channel, film is becoming a critical part of private markets firms; communications infrastructure across fundraising, portfolio company storytelling, transactions, thought leadership and live events. The partnership will enable clients to connect the strategic thinking behind their communications more closely with how that story is brought to life visually.
Both firms work exclusively within private markets, giving the partnership a shared understanding of the audiences, sensitivities and communications challenges facing GPs and their portfolio companies.
John Thompson, Founder and Managing Partner of Burway, said: “Private markets firms have more stories to tell, more audiences to reach and more channels through which to reach them. The challenge is making sure all of that activity starts from a clear strategy and tells a consistent story. 52 understands our market and
produces genuinely distinctive work, so this feels like a very natural partnership.”
Mungo Park, Managing Partner of 52 Partners, said: “Film is increasingly critical communications infrastructure for private markets firms, rather than simply a series of standalone projects. As dedicated private markets video production partners, we use distinctive visual storytelling to bring complex businesses and investment strategies to life. By combining that expertise with Burway’s strategic communications capabilities, we can help firms connect their films to a wider narrative and make them work harder across public, private, live and owned channels.”
The partnership will support private equity, private credit, infrastructure and other private markets firms across corporate and investor communications, fundraising, portfolio storytelling, transactions, thought leadership and events.