PRIVATE MARKETS VIDEO PRODUCTION SPECIALIST
Institutional-grade video for private markets firms that demand clarity, control and credibility.
52 Partners is a specialist video production company built for private markets. We help firms communicate with clarity and credibility across fundraising, origination and stakeholder communications.
Private markets is built on trust, judgement and performance. The most valuable elements of how you invest and operate are often the hardest to explain clearly: strategy, sourcing edge, underwriting discipline, portfolio construction, value creation, downside protection, governance and alignment.
Video works best when it makes that complexity easy to absorb and relay, while protecting the nuance that matters.
Why private markets needs dedicated video services
Private markets audiences are sophisticated and busy. LPs, advisers, management teams and committees are looking for clarity on how you think and decide, confidence in your process and discipline and to see consistency across meetings, documents and stakeholders
Video can support and drive every step of your operational lifecycles.
A specialist approach turns complex ideas into structured narratives that stakeholders can follow quickly, recall accurately, and repeat when you are not in the room.
Control and flexibility, not compromise
Video performs best in private markets when it is designed for how private markets actually communicates. That means control over the key facets of your content.
A modular approach allows one core narrative to be adapted into multiple assets: a firm story, a strategy explainer, partner POV pieces, value creation stories, portfolio themes, or management team content to support origination.
The result should create consistency without being generic.
Make complex ideas clear and memorable
Great private markets content is calm, creative precise and structured. Video helps compress dense information into a narrative people can absorb quickly. It supports recall inside investment committees and advisory conversations, where your story must travel accurately without you being present.
Make your good news work harder for you
Deals, exits, hires, milestones, portfolio progress, launches and responsible investment outcomes often get one announcement cycle and then disappear.
Video gives those moments more fuel and shelf-life. With the right structure, a single piece of work can be reused across public, private, live and owned environments, turning isolated updates into an ongoing narrative that supports credibility over time.
Why a sector specialist matters
Private equity, credit, secondaries, infrastructure and private wealth each come with different expectations and sensitivities. A specialist understands:
- the language and conventions of each strategy
- where precision matters – around performance, risk and portfolio impact
- what belongs in public view vs controlled environments
- how to build compliant approvals and version control into the process
This lowers risk, speeds up production and results in content that feels credible, not performative.
London + New York production hub
52 Partners operates as a London + New York production hub, supporting global private markets teams with fewer scheduling compromises and a consistent standard across regions and time zones.
A practical note on AI
We use modern production tooling, including AI, to support speed and consistency in areas like logging, captions, versioning and workflow. Governance stays human. Confidentiality, approvals and tone are governed in a disciplined way.
The four environments
Private markets video works best when it is planned across four environments, each with its own rules and audiences:
- Public: social and website video that builds credibility without overexposure
- Private: fundraising modules for decks, portals and data rooms
- Live: investor days, AGMs and events that become usable assets
- Owned: internal channels, portals and libraries where trust builds
Who it’s for
- GP leadership and investor relations teams
- Marketing, communications and talent teams
- Origination teams and operating partners
- Portfolio leadership and management teams
- Private wealth and intermediary distribution teams