The types of video needed by our clients that we create: Public

PUBLIC: SOCIAL + WEBSITE

Brand-safe video for LinkedIn + websites that builds credibility fast, communicates clearly and strengthens reputation without overexposure.

You never get a second chance to make a first impression

Private markets communications teams have a clear mandate: to help the right audiences quickly understand what you do, how you operate and why you’re credible. Video carries tone, confidence and clarity in a way text rarely can. It also helps the message travel further and resonate more.

Public video is a networking engine

Public channels are where new connections are made and where you stay present between key events. Used well, video can generate new connections, helping investors, advisers or management teams find the right people quickly and give them a reason to start a conversation. It also supports warmer, more regular engagement, maintaining visibililty with your stakeholders.

Differentiation in a crowded market

Rising competition demands clearer signals that help you stand out. Public video is where your operating style becomes more visible: presenting your values, standards and approach to partnership, in a format people can absorb quickly and remember.

Influence + authority that compounds

Reputation is built through consistent proof points delivered over time. Public video helps establish familiarity at scale, reinforcing credibility with investors, advisers, portfolio leaders and future hires.

  1. Reputation + trust: credibility signals that compound over time

  2. Origination: better first conversations with management teams

  3. Fundraising support: clearer narratives that build pattern recognition

  4. Recruitment: attract talent through your culture, ambition + standards

  5. Portfolio visibility: partnership stories that showcase your work + outcomes

Public etiquette: substance over volume

Public video works best when it stays disciplined. Share enough to build confidence, without drifting into detail that belongs in more private and owned environments. With clear parameters, you can be more creative while staying on brand.

Formats that perform

Public video is most effective in a small set of repeatable formats:

  • Announcements: deals, exits, fund closes, hires + milestones

  • Firm narrative + positioning: short, memorable, brand-safe videos

  • Themes + POV: evidence-led market views

  • Portfolio partnership stories: outcomes, approach, value creation + governance

  • Leadership presence: perspective, tone + credibility

  • Responsible investment + community: value creation proof points

The blueprint for everything that follows

Public video sets the tone for the rest of your communications across private, live + owned environments. The strongest public content also creates a simple content system: one master asset that can be cut down for social, repurposed into modular clips for announcements and supported by evergreen pieces that reinforce messaging over time. Get your public content right and everything that follows becomes easier to build and more consistent.

Who it’s for

    • Brand, comms, events + marketing leads
    • Senior partners, spokespeople, IR + deal partners
    • Talent + recruitment teams
    • Portfolio teams

Final thought: You’re only as good as your last deal

Flagship deals and exits shape how the market remembers you. Video turns key events into touch points, showing how you operate and partner with people in a format investors and management teams can easily absorb. This makes the firm feel more human and gives you stories you can reuse to build a coherent and distinctive narrative over time. The use of video for flagship announcements performs best on social and helps your good news work harder for you.

Owned

Private