OWNED: INTERNAL, FOUNDATIONS, NEWSLETTERS + STAKEHOLDERS

Video for owned channels that aligns teams, improves engagement and turns updates into
repeatable assets across internal and stakeholder communications.

Owned channels are where trust compounds

Owned channels matter because they run continuously: internal updates, portfolio communications, foundation messaging, stakeholder newsletters. The problem is that messages drift when many teams communicate in different ways. Video creates consistency in tone and content, and it is easier to absorb than long written updates.

Where owned video works best

Owned content is most effective when the goal is clarity and continuity:

• Leadership updates and quarterly messages
• Onboarding (strategy, values, how you work)
• Portfolio-wide initiatives and operating model comms
• Foundation and impact communications
• Newsletter assets that increase engagement

Consistency across teams and geographies

Video ensures everyone receives the same message with the same emphasis, which is crucial in multi-office firms and across diverse portfolio groups. It also helps leadership show presence, particularly when stakeholders are dispersed.

Make moments reusable

A milestone should not be a one-off. With the right structure, one piece of owned content can become a leadership clip, newsletter cutdown, internal briefing segment and stakeholder update. This reduces effort and increases consistency

Credible storytelling, not corporate noise

Foundation and community narratives require a careful approach: specific, grounded and respectful. A specialist team helps to keep your tone balanced while protecting reputational risk.

Who it’s for

• Internal comms and leadership teams
• Portfolio support and operating partners
• Foundations and impact programme leads
• Stakeholder and community comms teams