PUBLIC: SOCIAL + WEBSITE

Brand-safe video for LinkedIn and websites that builds credibility fast, communicates clearly, and supports long-term reputation without overexposure.

Public content is about being understood

Public channels are where first impressions happen. For private markets firms, the goal is to be understood quickly: what you do, how you think, and why you are credible. Video carries tone, confidence and clarity in a way text rarely can.

What public video does best

Public video builds familiarity at scale. It supports reputation, recruitment, and adviser confidence, and it helps you show the substance behind your brand. Done properly, it also supports fundraising and deal flow by keeping you visible with the right audiences: LPs, management teams, advisers, intermediaries, and the wider ecosystem around your sectors.

Formats that perform

Public video works best in a small set of repeatable formats:

• Announcements – deals, exits and fund closes
• Firm narrative and positioning – short, memorable, brand-safe
• Thought leadership and market themes – disciplined, evidence-led
• Portfolio partnership stories – outcomes and approach
• Leadership presence – judgement, tone, credibility
• Responsible investment and community narratives – specific and grounded

Designed to travel

Strong content libraries and campaigns should produce an ecosystem: cutdowns for social, modular clips for announcements, and evergreen assets that reinforce the same message over time. This creates consistency across all channels.

Hooks for the team

When used well, video gives prospects a clear hook into your team, guiding investors and management teams to the right people quickly. It works as a top-of-funnel asset to build awareness, spark conversations and open new relationships.

Who it’s for

• Brand and marketing leads
• Senior partners and spokespeople
• Talent and recruitment teams
• Portfolio comms teams